Another letter to the poor sods at Uncool magazine…
Look, if you’re gonna coin a genre, make it one you LOVE! (Or HATE to the bone.) Where is the passion in this flagship piece? You’ve set up your premise and you’ve pushed it off into the choppy chippy waters of the internet but you’ve forgotten the wind to puff out its sails. Bangs – as my overwrought editor is fond of saying and with good fucking reason – wept. Seriously, who gives a fuck about “singular importance” if there’s nothing special about the music that a pill and an open sky couldn’t do for any band? You could (they did) put the bloody Wurzels on at Glastonbury and you’d get people claiming epiphanic moments and heartlifting bliss.
These things matter. Music matters. Critical thinking matters. Yes, M&S are the easiest targets on the wall, and yes, this is about much wider issues than a promising new music magazine (and yesyesyes, before you say it, I’m probably just jealous). On one level this is horribly unfair to you. I love the idea of a music journal publishing think pieces and paying its writers, I really do. Best of luck with that. I liked your point about rock being moulded by its means of dissemination: a material analysis of the industry is fine by me. Observing then describing a new genre: all good stuff. Please take this as constructive criticism because if Uncool pulls off uploading one decent, articulate, captivating, debate-generating article about music a week that would be a truly marvellous thing. This just may not be the most judicious starting point. On this showing, anyone interested in a new kind of music journalism is going to have to look elsewhere. Luckily the musical world is chock full of amaze right at this minute and there are a thousand reasons to make a stand for the innovative and the exciting. And, while you’re at it, have a hand in dismantling the soul-destroying establishment.
WHICH, INCIDENTALLY, I TOTALLY BLAME FOR THE EXISTENCE AND ELEVATION OF SUCH A SHOWER OF POINTLESS TWEEDBRAINED, STATUS QUO-UPHOLDING, FAUX-PEASANT, LOW-HORIZONED, COMPLACENT TORY NON-ENTITIES SUCH AS MUMFORD & FUCKING SONS.
(Note for commenters: check your privilege before you start frothing at the mouth. Don’t be offended if you’re in the demographic I’m calling out for entitlement-blindness or if you love M&S; just consider that where you stand might be affecting who you are and how you read the world, which bands you listen to, which writing you approve of. This is not an attack on you personally, this is a critique of a phenomenon. Man up.)
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