Everett True

The return of Everett True | 38. Bernays Propaganda

The return of Everett True | 38. Bernays Propaganda
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You hear stuff. And sometimes you hear stuff and it resonates.

You don’t write stuff like this though. Strips the process of its magic, its allure. Adds maggots where none are asked for. I think I mean maggots.

What’s the first question? Does it rock? Yes, it rocks.

What’s the second question? Does it pass the Electrelane test? WHY DO YOU HAVE TO KEEP ASKING THE SAME QUESTIONS OVER AND OVER AGAIN? Yes, it passes the Electrelane test.

Intense. Reminds me of when I was 22. Scary shit went down back then. I ain’t saying bands like Bernays Propaganda were responsible for any of it. But I ain’t saying bands like that weren’t either.

I was guessing from the accent, and the warped, demented take on “indie” that Bernays Propaganda aren’t from Cardiff. Or Athens, GA. Or Melbourne. I was right to guess that.

Macedonian indie. (I’d call it Macedonian Riot Grrrl, but it’s harder than that.) Here. Get some inside you. It really pleased me when I gave it an un-listen, unprepared and without any prior knowledge, last night. Just bopped into my ear. It’s like Kim Deal if she was really Hazel O’Connor in disguise fronting a taut, wired, wiry funky DIY band that sounds nothing like either. (Which means there’s probably a little Slits in there somewhere.) (Ow!) Damn. It makes me feel alright. It could be from Melbourne, round about 2010, actually. But it’s not. It really isn’t.

Here’s Edward Bernays himself.

And here’s Bernays Propaganda again. Spot the difference?

This one, me old Catweazle, is the cat’s weasel’s whiskers.

I use the word ‘indie’ with a reluctance bordering on the pathological.

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