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 Everett True

NME | the brand | needs a new brand | leader | a brief comment

Brand? BRAND?!! It’s a motherfucking music paper, you corporate assholes.

 Everett True

Another news story predicting the demise of the NME

I admire Krissi’s self-belief and her lack of perspective: it’s what always kept me strong during my U.K. music press years.

 Everett True

the editor of the NME reacts to the news PJ Harvey has become the first artist to win the Mercury Prize twice

And then we all wake up and wonder where the art of genuine protest has gone.

 Everett True

Of course, it doesn’t count when women or blacks do it. Part 2.

Just thought I’d spell this out. So sexism doesn’t exist in the music industry in 2011, huh?

 Everett True

Where has the art of genuine protest gone? asks a ‘concerned’ music industry insider

Either the NME covers political bands, in which case their editor’s statement is nonsense. Or it doesn’t. In which case, their editor’s statement is meaningless.